SEO (Search Engine Optimisation)
The practice of improving website visibility and ranking in search engine results through content, structure, and technical optimisation.
Search Engine Optimisation, or SEO, is the practice of improving your website so that search engines rank it higher for relevant keywords. It involves refining your content, site structure, and speed to make your pages easier to find and more appealing to both users and algorithms. Mobile-friendly design, quality backlinks, and fast load times all play major roles. Effective SEO increases organic traffic and builds long-term visibility without relying solely on ads, but it's an ongoing process that rewards consistency and smart strategy, helping your brand attract the right audience naturally.
