Latency
The delay in time it takes for data to travel between a user's browser and the hosting server, directly affecting website speed and performance.
Latency is the small delay between clicking a link and seeing a web page load. It measures how long data takes to travel from your device to a hosting server and back again. The farther the distance or the busier the connection, the higher the latency. Hosting providers reduce it with optimised routing, better infrastructure, and geographically distributed servers. Low latency makes websites feel faster and more responsive, which improves user experience and SEO. Even a fraction of a second can make a big difference in how your site performs.
