301 Redirect

A permanent redirect that forwards users and search engines from one URL to another, commonly applied when moving domains or restructuring site pages.

A 301 redirect is your website's way of politely telling browsers and search engines that a page has permanently moved to a new address. It's super useful to preserve your search rankings, transfer visitors smoothly, and avoid the dreaded 404 error when pages change location. Web developers use 301 redirects whenever they restructure a site, merge content, or switch domains, it's like forwarding your mail to a new home so nothing gets lost along the way. Setting them up correctly keeps both users and search engines happy, ensuring your site's reputation and visibility stay strong even as it evolves behind the scenes.