- What is the purpose of a copywriter portfolio?
- What should be in a copywriter’s portfolio?
- Designing your PDF portfolio
- Choose the right platform for your portfolio.
- Sharing your copywriter portfolio with Tiiny.host.
- Next steps
- FAQ: Copywriter Portfolio
Crafting a copywriter portfolio is trickier than digital art or other visual portfolios.
Your copywriter portfolio is a menu of textual content. It’s not so easy to make it visually engaging. But there are ways to overcome this apparent handicap.
Success is all in the selection of your writing examples. Then, you can add visual clues to highlight the most important points you wish to share.
Creating a PDF is a powerful way to easily distribute your portfolio in one document.
You can even host your PDF for free on a fast, secure, professional-quality website.
I’ll show you how to do all this.
Here we go.
What is the purpose of a copywriter portfolio?
Why create and share a portfolio—especially a copywriter portfolio?
You want your reader to understand how you think.
How you think determines what you’ll write. How well you know your readers will significantly affect how they judge your mental prowess.
You want to build trust with your reader.
Design your portfolio to highlight your strategic planning, grasp of concepts, and writing of engaging persuasive words. This lets them know you can deliver—from initial idea to published document.
You want your reader to do something.
Often, you want them to hire you to write copy. Or, you might want to enter a university program. Or to pass along your portfolio to others.
Include a call to action.
Whatever your goals are, you must spell them out clearly. This means designing your portfolio with your goals in mind from the ground up. Then, your reader will know how to react to your portfolio and what steps to take next.
What should be in a copywriter’s portfolio?
A careful selection of your best work.
Unless you specialize in one narrow niche, you’ll want to demonstrate a variety of work: web content, ads, emails, and so on.
BTW: Don’t include everything you’ve ever written.
Smart portfolio design is knowing what to leave out. Readers don’t want to be overwhelmed. Get straight to the point with engaging examples.
Include your résumé and a compelling “about me” section.
Your readers want to know you. They are deciding whether to trust you or not.
A professional and concise résumé starts the formal process.
An “about me” section adds a personal touch. Convince your readers that you’re uniquely human, not just a robotic writing machine. If readers want robotics, they can use AI.
Share specific metrics of your accomplishments.
If you have access to concrete measurements of how you helped your client succeed, make sure you share them.
Useful metrics include sales, responses, web visitor counts, and anything else that’s monitored for statistical purposes.
Testimonials from clients and employers.
Trust comes—in large part these days—from social proof. What do other clients and copywriters think of your accomplishments?
Showcasing testimonials, which include a headshot of the speaker, is a tremendous help in establishing credibility.
If you don’t yet have paid clients, seek out a current or former teacher or anyone (not your parents) having experience with your copywriting. They can testify to how good you are.
Your specific call to action.
After your readers have sampled your best writing, tell them clearly what you want them to do. What are you asking of them? How should they respond?
There are many ways you may wish them to respond.
- Leave a comment.
- Email or call you.
- Tell a friend.
- Pass your portfolio on to others.
- Hire you.
Don’t be vague or overly promotional. Just be polite and explain the next steps you wish them to take. People like to know what’s next. You can put ideas into their heads, and they will appreciate it.
Designing your PDF portfolio
Choose a visual theme that matches your writing style.
I mentioned using graphics to engage your readers. By choosing a thoughtful, relevant visual theme to tie your written examples together, you increase the impressiveness and impact of your copywriter portfolio.
You aim to create a portfolio that feels like a natural extension of your professional identity as a copywriter.
Search for examples of the following themes to determine which might best fit your style of writing.
- Minimalist elegance
- Modern professional
- Vintage typewriter
- Creative playhouse
- Tech-savvy
- Nature-inspired
- Artisanal craft
- Editorial chic
- Storybook fantasy
Use images and graphics effectively.
Less is more. Don’t fully illustrate your portfolio like a fancy magazine (unless you write for fancy magazines). Use discretion and keep your images in sync with your style and message.
Some layout tips.
PDFs support text, graphics, media links, website links, multiple files, and more.
You can easily overdo it if you don’t limit yourself to strategic interactivity, drawing the reader away from your portfolio and your ultimate call-to-action.
Does this image, link, or file tell the story you want them to read? If not, leave it out.
Choose the right platform for your portfolio.
You have a couple of platform choices for sharing your completed copywriter portfolio PDF.
Which platform you choose depends on your design and sharing strategy.
RECOMMENDED ARTICLE: How to Share a PDF Online
Online portfolio platforms.
Do you want a full-fledged website to gather email addresses, allow reader comments, or do further interactions with your readers? Then, the time and expense of building your portfolio online may be a good investment.
You can build your entire portfolio on a dedicated online portfolio platform. This doesn’t require you to create a PDF and comes with some extra web features based on your chosen platform.
Personal website.
This option is best if you want to share a PDF without learning to use—and pay for—an online portfolio platform.
And you can host your professional copywriter portfolio with our service—Tiiny.host—for free.
It’s a simple three-step process.
Sharing your copywriter portfolio with Tiiny.host.
Once you visit Tiiny.host’s homepage, you’re ready to go.
Here’s all you have to do.
- Give your portfolio website a name.
- Drag your PDF onto the form.
- Click the “Upload file” button and sign in or create a free account.
That’s it!
Don’t use a traditional portfolio service that requires special uploading software, complicated user panels, and website configurations. Tiiny.host automates the entire process for you.
After clicking the ‘Upload file” button (and signing in), all you do is wait a few seconds, and your portfolio is live on the web. For free.
More advanced features.
If you require advanced features such as password protection or a custom domain, analytics, editing, or more, Tiiny.host has you covered.
Please visit Tiiny.host/pricing for complete details on our free and paid subscriptions.
Next steps
You’ve designed, created, and hosted your professional copywriter portfolio PDF. Now, use the features of our free tier to share it with the world you wish to impress.
You can use email, QR code, posting on social media, and any method you choose to share your portfolio’s unique URL (web address).
Visit Tiiny.host/help for answers to any questions you may have. Our awesome customer service is free, too.
Host your new copywriter portfolio on Tiiny.host and conquer your world.
FAQ: Copywriter Portfolio
Why is a PDF format recommended for a copywriter portfolio?
PDFs are universally accessible, maintain formatting across devices and platforms, and are easy to share and print, making them an ideal format for ensuring your portfolio looks professional and remains consistent wherever it’s viewed.
What should I include in my copywriter PDF portfolio?
Your PDF portfolio should include various writing samples that showcase your skills, a brief bio, contact information, testimonials from clients, any metrics that demonstrate the success of your work, and a clear call to action.
How can I convert my copywriting samples into a PDF?
You can use word processors like Microsoft Word or Google Docs to compile your work and then save or export the document as a PDF. Alternatively, software like Adobe Acrobat offers more sophisticated PDF-saving options.
