Essential Steps to Successfully Publish Your Brand Book

Establishing a business? Learn how to create a compelling brand book, publish it for free, and ensure consistent branding to communicate your values.
Essential Steps to Successfully Publish Your Brand Book

Did you decide to establish a business of your own? Great. But how do people get to know your values and brand? This is a question you should ask before stepping into the market.

Building a strong and consistent brand identity is more important than ever in today’s competitive market. Branding is an effective way to establish your presence or reinforce your brand.

A brand book, or brand style guide, is an essential tool for ensuring that everyone involved in representing the brand—internally or externally—stays on the same page.

Let’s explore how a good style guide can help you with your branding, especially how you can publish it for free. aa

What is A Brand Book, and Why Do You Need One?

A brand book is a document that defines rules and guidelines for creating and maintaining the brand identity through visual or non-visual elements. It acts as a brand bible and ensures that internal teams and external partners understand and adhere to the brand standards.

This makes a reference tool for brand guidelines that outline:

  • Brand Mission and Values: The core principles that define your brand’s purpose.
  • Visual Identity: Logos, color palettes, typography, and imagery guidelines.
  • Voice and Tone: The style and manner of communication.
  • Usage Guidelines: Rules of applying brand elements across various media.

A well-created style guide fosters the trust of other businesses and customers towards you and represents a sense of professionalism.

Elements of a good brand book

Before you start creating your brand book, here are a few elements that would be good to incorporate:

Defining a solid purpose

Defining the end goals and the ‘why’ for the brand book is essential. This will help create a style guide that serves to achieve growth.

Explore what your brand has unique from others, create an identity for your brand. Here’s a guide that can help you understand everything about brand identity.

Gathering brand elements

Start by collecting the necessary elements that define your brand:

Include variations that can be used, correct or incorrect usage, cropping, and spacing guidelines. Make sure you have an option for all sizes of documents and publications, from a business card to the website logo.

Netflix, one of the world’s leading streaming service companies, has a detailed guide dedicated to their logo. You can find the acceptable variations of the logo as well as guidelines on how to avoid misusing it. For more insights into logos and their impact on brand image, visit Netflix’s branding website here.

The image shows logo of the brand Netflix a large red "N" symbol on a black background, with a description explaining the brand's use of the "N" symbol and its signature color, "Netflix Red".

The image shows the Netflix wordmark in red capital letters on a black background, with explanatory text about its use and importance in brand recognition.

A comparison chart showing different background contrasts for the Netflix logo's readability, with contrast ratios ranging from 4.8:1 to 1.8:1. Some options are labeled good, others poor visibility.

Color Palette

Define the colors that speak about your brand. Remember, the right colors and combination will help create an overall attractive design.

Consider Starbucks, whose subtle green color palette has always been noteworthy. They also have special palettes for occasions and events, using colors to express their brand across various platforms.